How about domestic milk powder? Hot topics and data analysis on the entire network in the past 10 days
In recent years, the market performance and consumer trust of domestic milk powder have gradually recovered. This article combines hot topics and structured data on the Internet in the past 10 days to analyze the current situation of domestic milk powder from the perspectives of brand reputation, market share, and consumer evaluation.
1. Inventory of hot topics (last 10 days)
| Topic keywords | Discuss the popularity index | Main platform |
|---|---|---|
| Domestic milk powder formula upgrade | 85,200 | Weibo, Zhihu |
| Feihe/Junlebao sales | 72,500 | Douyin, e-commerce platform |
| Comparison of imported vs domestic milk powder | 68,900 | Xiaohongshu, Bilibili |
| New national standard for infant milk powder | 53,400 | news client |
2. Market performance of domestic milk powder
| brand | Market share in 2023 | E-commerce sales in the past 10 days (10,000 pieces) |
|---|---|---|
| Feihe | 18.6% | 24.3 |
| Junlebao | 12.1% | 18.7 |
| Yili | 9.8% | 15.2 |
| Synbiotics | 7.5% | 11.9 |
3. Consumer evaluation analysis
According to data from e-commerce platforms and social media in the past 10 days, consumers’ main evaluations of domestic milk powder focus on the following aspects:
| Evaluation dimension | Proportion of positive reviews | Proportion of negative reviews |
|---|---|---|
| Nutritional information | 78% | twenty two% |
| Price Reasonability | 65% | 35% |
| Solubility | 82% | 18% |
| packaging design | 73% | 27% |
4. Advantages and challenges of domestic milk powder
Advantages:
1.Recipe localization: Developed based on the nutritional needs of Chinese mothers and infants, more in line with the physique of Chinese babies
2.Supply chain advantages: The entire process from farm to factory is controllable, and freshness is guaranteed
3.Affordable price: 20-30% lower than imported milk powder at the same quality
challenge:
1. Some consumers’ memories of the 2008 incident affect brand trust
2. High-end market share is still occupied by imported brands
3. Promotion efforts in third- and fourth-tier cities need to be strengthened
5. Purchase suggestions
1. Look for milk powder brands that have passed the new national standard registration
2. Pay attention to the origin and production process of milk
3. Choose a suitable formula according to your baby’s constitution
4. Purchase through formal channels and keep the proof of purchase.
Conclusion:Domestic milk powder has made great progress in quality, formula and service, and its market share continues to grow. Consumers can rationally choose suitable products based on actual needs.
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