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How about domestic milk powder?

2025-10-19 12:34:30 educate

How about domestic milk powder? Hot topics and data analysis on the entire network in the past 10 days

In recent years, the market performance and consumer trust of domestic milk powder have gradually recovered. This article combines hot topics and structured data on the Internet in the past 10 days to analyze the current situation of domestic milk powder from the perspectives of brand reputation, market share, and consumer evaluation.

1. Inventory of hot topics (last 10 days)

How about domestic milk powder?

Topic keywordsDiscuss the popularity indexMain platform
Domestic milk powder formula upgrade85,200Weibo, Zhihu
Feihe/Junlebao sales72,500Douyin, e-commerce platform
Comparison of imported vs domestic milk powder68,900Xiaohongshu, Bilibili
New national standard for infant milk powder53,400news client

2. Market performance of domestic milk powder

brandMarket share in 2023E-commerce sales in the past 10 days (10,000 pieces)
Feihe18.6%24.3
Junlebao12.1%18.7
Yili9.8%15.2
Synbiotics7.5%11.9

3. Consumer evaluation analysis

According to data from e-commerce platforms and social media in the past 10 days, consumers’ main evaluations of domestic milk powder focus on the following aspects:

Evaluation dimensionProportion of positive reviewsProportion of negative reviews
Nutritional information78%twenty two%
Price Reasonability65%35%
Solubility82%18%
packaging design73%27%

4. Advantages and challenges of domestic milk powder

Advantages:

1.Recipe localization: Developed based on the nutritional needs of Chinese mothers and infants, more in line with the physique of Chinese babies

2.Supply chain advantages: The entire process from farm to factory is controllable, and freshness is guaranteed

3.Affordable price: 20-30% lower than imported milk powder at the same quality

challenge:

1. Some consumers’ memories of the 2008 incident affect brand trust

2. High-end market share is still occupied by imported brands

3. Promotion efforts in third- and fourth-tier cities need to be strengthened

5. Purchase suggestions

1. Look for milk powder brands that have passed the new national standard registration

2. Pay attention to the origin and production process of milk

3. Choose a suitable formula according to your baby’s constitution

4. Purchase through formal channels and keep the proof of purchase.

Conclusion:Domestic milk powder has made great progress in quality, formula and service, and its market share continues to grow. Consumers can rationally choose suitable products based on actual needs.

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