How much does 1 pound of cake cost? ——Price and trend analysis of popular desserts in 2023
Recently, "How much does 1 pound cake cost?" has become a hot topic on social platforms. Especially with the Mid-Autumn Festival and National Day approaching, the demand for desserts has surged. This article will combine the hot data of the entire network in the past 10 days to analyze the cake market price trends and influencing factors for you.
1. Comparison of cake price data across the entire network (latest in September 2023)
| Brand/Type | 1 pound price range | Top 3 best selling flavors | Year-on-year increase or decrease |
|---|---|---|---|
| Chain bakeries (Holland, Yuanzu, etc.) | 128-258 yuan | Chocolate, mango, durian | +8% |
| Internet celebrity private cake | 88-198 yuan | Taro puree, sea salt caramel, earl gray tea | +15% |
| Supermarket prepackaged cakes | 39-89 yuan | Tiramisu, red velvet, black forest | -5% |
| Food delivery platform (Meituan/Ele.me) | 58-168 yuan | Fruit, mousse, cheese | flat |
2. Key factors of price fluctuations
1.Raw material cost: The prices of raw materials such as cream and butter have recently increased by 12%, directly pushing up production costs. Among them, the price of animal cream cake is generally 30-50% higher than that of plant cream.
2.holiday effect: On the eve of the Mid-Autumn Festival, the price of cakes with mooncake elements (such as custard style) has increased by 20%, and some brands have launched "cake + mooncake" gift box combinations (average price 298 yuan).
3.health trends: The demand for low-sugar and zero-calorie cakes has increased by 40%. Such products usually have a premium of 15-25%. Data from Xiaohongshu shows that the number of readers of the #sugarcake topic increased by 120 million in half a month.
3. Comparison of regional price differences
| city | Average price (1 pound) | most expensive brand | Featured categories |
|---|---|---|---|
| Shanghai | 178 yuan | Lady M | layer cake |
| Chengdu | 128 yuan | Nanyang Master | Spicy Hot Pot Cake |
| Guangzhou | 138 yuan | Maxim's Cakes | Double skin milk cake |
| Beijing | 198 yuan | black swan | artistic cake |
4. New trends in consumer decision-making
1.Short video impact: Douyin's "Immersive Cake Making" topic has been viewed 830 million times, driving sales of DIY material packages to increase by 75%.
2.pet friendly: The unit price for bakery tenants that allow pets to enter the store is 32% higher than that of ordinary stores, and related topics have been read more than 50 million times on Weibo.
3.emotional value: The search volume for "decompression cake" (destructible shape) increased by 210% week-on-week, and the unit price is generally in the range of 150-300 yuan.
5. Purchase suggestions
1. If you book 3 days in advance, you can enjoy a 10-10% discount. During peak periods, a 30% expedited fee may be charged for same-day orders.
2. Pay attention to the benefits of brand live broadcast rooms. Typical discounts observed recently include: buy 1 pound and get a drink for free (85%), and the second item is half price (62%).
3. Check the type of butter: The melting point of animal butter is 34°C and it melts easily at room temperature, which can be used as a basis for quality judgment.
The price range of 1-pound cakes in the current market is wide, ranging from the basic model of 39 yuan to the luxury level of 598 yuan. It is recommended that consumers make comprehensive choices based on consumption scenarios (birthdays/parties/daily), health needs and budget, and also pay attention to the disclosure information of raw materials used by merchants.
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