What brand of scarf is good?

What brand of scarf is good? Popular brands and purchasing guides across the Internet

With the arrival of winter, scarves, as a warm and fashionable item, have once again become the focus of consumers' attention. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a structured analysis of scarf brand rankings, material comparisons and purchasing suggestions to help you find the most suitable style.

1. Top 10 popular scarf brands in winter 2023

2. Comparison of performance of scarves of different materials

3. Three golden rules for buying scarves

1.Read the ingredient label: High-quality cashmere scarves should be marked "100% Cashmere". For wool products, it is recommended to choose worsted material with a yarn count of 60 or more. The recent "Burn Authenticity" test that went viral on Douyin showed that real cashmere smells like burnt hair and the ashes are brittle after burning.

2.Try wearing experience: According to actual measurements by Weibo fashion blogger @matchjun, it is recommended that the width of the scarf be 30-35cm (warmth) or more than 70cm (styling), and the length should be at least 150cm to complete a variety of tying methods. Xiaohongshu's popular notes show that this year's most popular "scarf disappearing technique" requires a length of more than 180cm.

3.Choose brand service: High-end brands such as Burberry provide free embroidery services, and leading domestic brands such as Ordos have launched a "trade-in" policy. It is worth noting that the latest data in December shows that consumers’ attention to environmentally friendly materials has increased by 67% year-on-year, and the recycled cashmere series launched by some brands have become new selling points.

4. Insights into new consumption trends

1.Significant star effect: Wang Yibo’s same Acne Studios scarf sold out on the Dewu platform in 3 days, and searches for the Gucci double-G scarf worn by Xiao Zhan soared 300%.

2.Functional requirements upgrade: JD.com data shows that sales of scarves with antibacterial functions increased by 89% year-on-year, and rechargeable scarves that can generate heat have entered the top 10 of Suning’s best-selling list.

3.Second-hand market is active: A Hongbolin platform report points out that the resale value retention rate of luxury brand scarves reaches 65%, among which the second-hand price of the classic Burberry plaid scarf has stabilized at more than 60% of the original price.

To sum up, choosing a scarf brand requires comprehensive consideration of budget, usage scenarios and personal style. Whether you are pursuing the quality symbol of a luxury brand or favoring cost-effective pragmatism, the current market offers a wealth of choices. It is recommended that consumers give priority to the authenticity of materials and then combine popular elements to make final decisions.