How many maternal and infant entertainment chains are there in Shenzhen? Latest data and market analysis
In recent years, the market for maternal and infant products has continued to heat up. As a first-tier city, Shenzhen has seen fierce competition among maternal and infant chain brands. As a well-known domestic chain brand, Maternal and Infant Music has attracted much attention for its store number and market layout. This article will combine the hot topics on the Internet in the past 10 days, sort out the latest data of Shenzhen maternal and infant chain stores, and analyze its market performance.
1. Statistics on the number of maternal and infant chain stores in Shenzhen
According to public data and consumer feedback, as of May 2024, the number of Maternal and Infant Stores in Shenzhen is as follows:
| area | Number of stores (home) | Mainly distributed in business districts |
|---|---|---|
| Futian District | 12 | CBD, Huaqiangbei, Xiangmi Lake |
| Nanshan District | 10 | Science and Technology Park, Houhai, Shekou |
| Luohu District | 8 | Dongmen, Vientiane City |
| Longgang District | 6 | Longcheng Plaza, Buji |
| Baoan District | 5 | Baoan Center, Xixiang |
| Other areas | 4 | Guangming, Pingshan |
| total | 45 | - |
2. Market advantages and consumer evaluation of maternal and infant music
1.Supply chain advantages: Relying on the national direct procurement system, Maternal and Infant Products covers all categories including milk powder, diapers, toys, etc., with significant price competitiveness.
2.Service experience: The store provides value-added services such as parenting consultation and maternal and infant classes, and the positive rating on social platforms has reached 89% in the past 10 days.
3.Online linkage: The mini program "Maternal and Infant Joy Selection" supports offline pick-up, and the recent "618 Warm-up" event has been on the local life hot search list.
3. Hot topics in Shenzhen maternal and infant market
Based on the discussion on the entire network in the past 10 days, the concerns of Shenzhen’s maternal and infant industry are as follows:
| topic | heat index | Associated brands |
|---|---|---|
| "Improving the quality of domestic milk powder" | ★★★★★ | Feihe, Junlebao |
| “The explosion of smart maternal and infant products” | ★★★★ | Xiaomi, babycare |
| “The rise of community-based maternity and baby stores” | ★★★ | Maternity and Baby Fun, Kids King |
4. Forecast of future trends
1.store expansion: Maternal and Infant Entertainment plans to open 8-10 new stores in Shenzhen in 2024, focusing on emerging areas such as Longhua and Pingshan.
2.Digital upgrade: According to industry reports, the brand will invest 5 million yuan in smart store system transformation to increase user repurchase rates.
3.Favorable policies: With the implementation of Shenzhen’s “three-child” supporting policy, the maternal and infant market is expected to grow by more than 15% within the year.
Conclusion
At present, the total number of Shenzhen maternal and infant chain stores reaches 45, covering major urban areas. Driven by consumption upgrades and policies, its "products + services + digitalization" model may become a regional benchmark. In the future, we need to pay attention to industry competition and changes in user needs, and continue to optimize our layout.
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