Title: 2023 Global Model and Toy Exhibition: Soldier culture detonates craze, full analysis of the latest trends
As the model toy market continues to heat up, soldier models, as a popular category in the collection industry, have shone in recent major exhibitions. This article combs through the military exhibition dynamics and industry trends that have been hotly discussed on the Internet in the past 10 days, and presents you with exciting content through structured data.
1. Top 5 recent popular military exhibitions
| Exhibition name | Time and place | Highlights | Hot search index |
|---|---|---|---|
| Shanghai International Model and Toy Exhibition | 10.5-10.8/Shanghai | World War II German Army 1:6 Limited Edition First Release | 9.2/10 |
| Tokyo Figure Expo | 10.12-10.15/Tokyo | Anime joint soldier pre-sale | 8.7/10 |
| Beijing Military Model Exhibition | 10.7-10.9/Beijing | Domestic cutting-edge equipment soldiers released | 8.5/10 |
| Guangzhou Fashion Carnival | 10.10-10.12/Guangzhou | Cyberpunk style soldier zone | 8.3/10 |
| New York Collectors Conference | 10.14-10.16/New York | Special Exhibition of Hollywood Movie Characters and Soldiers | 7.9/10 |
2. Three major trends in the military market
1.Cross-border collaboration broke out: Nearly 30% of the new products are animation/movie IP co-branded models. For example, the sales of officially authorized soldiers of "The Wandering Earth 2" exceeded 5,000 sets on the first day.
2.Accelerating technological innovation: Magnetic joint design (accounting for 42%) and AI expression control system (accounting for 18%) have become the focus technologies of the exhibition.
3.The collection group is getting younger: The proportion of Generation Z buyers will increase from 37% in 2022 to 53% in 2023, and female collectors will increase by 120%.
3. Sales data of popular soldier categories
| Category | Average price (yuan) | Weekly sales | Year-on-year increase |
|---|---|---|---|
| Department of Military History | 1280 | 24,000 | +15% |
| Science Fiction and Future Department | 1580 | 31,000 | +68% |
| Film and Television IP Department | 1880 | 47,000 | +92% |
| National style customization system | 2280 | 18,000 | +135% |
4. Expert opinions
Li Ming, secretary-general of the China Model and Toy Association, pointed out: "The soldier market is undergoing a transformation from niche collection to mass consumption. The market size is expected to exceed 8 billion yuan this year. It is recommended that enthusiasts pay attention to the upcoming opening on October 28.Shenzhen International Action Figure Exhibition, 20+ international brands will release new products in 2024. "
5. Exhibition Visiting Guide
| Things to note | specific suggestions |
|---|---|
| How to buy tickets | Make a reservation on the official mini program 3 days in advance |
| best time | 10-12 am on the first day of the exhibition (new product launch period) |
| Must bring equipment | Macro lens, gloves, portable magnifying glass |
| Interactive benefits | Check in at 3 booths to redeem limited edition accessories |
According to Taobao data, searches related to soldiers increased by 210% year-on-year during the National Day holiday, and "movable joints" and "battle-damaged painting" became new hot search keywords. Industry analysts predict that as the Hong Kong Asia Toy Fair approaches in November, the soldier market will usher in a new round of growth peak.
Whether you are an experienced collector or a new enthusiast, you can experience the charm of military culture up close through these exhibitions. It is recommended to pay attention to the official websites of each exhibition for real-time information. Some popular booths require queuing up to 2 hours in advance. Arrange your viewing time appropriately to get the best experience.
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