Why is there no barrage when watching Douyu? ——Analysis of recent live broadcast platform interaction phenomena
Recently, many Douyu users reported that the number of barrages dropped significantly when watching live broadcasts, and there were even "no barrages". This phenomenon has triggered widespread discussion. Based on the hot topic data of the entire network in the past 10 days, this article will analyze the reasons from three aspects: technology, user behavior and platform strategy, and attach relevant data comparisons.
1. Hot topics on the Internet and discussions related to Douyu
| Ranking | Topic keywords | Number of discussions (10,000) | Related platforms |
|---|---|---|---|
| 1 | Douyu barrage disappears | 28.5 | Weibo/Tieba |
| 2 | Live broadcast platform interactive cooling | 15.2 | Zhihu/Hupu |
| 3 | Changes in barrage culture | 9.8 | Station B/Douban |
2. Analysis of technical reasons
According to user feedback, Douyu’s recent barrage system has the following problems:
| Question type | frequency of occurrence | Typical performance |
|---|---|---|
| Server latency | high frequency | The barrage will be displayed 5-10 seconds after it is sent. |
| Filtration system upgrade | IF | The misjudgment rate of sensitive words increased by 30% |
| Client compatibility | low frequency | The abnormality rate on iOS is higher than that on Android |
3. Changes in user behavior
Third-party data shows that the willingness of live broadcast viewers to interact is decreasing:
| time period | Average amount of barrages/field | Year-on-year change |
|---|---|---|
| June 2023 | 1,200 items | +8% |
| June 2024 | 850 items | -15% |
4. Platform strategy adjustment
Douyu’s recent update log shows:
| Updated version | Main content | Scope of influence |
|---|---|---|
| v7.2.1 | Danmaku AI review system upgrade | Full users |
| v7.3.0 | Adjustment of barrage display priority algorithm | game partition |
5. Interpretation of the underlying reasons
1.Strengthened content supervision: With the implementation of new online live broadcast regulations, the platform's review standards for barrage content have increased, causing some users to reduce their speeches for fear of violating regulations.
2.Migration of user habits: The rise of short video platforms has diverted users’ fragmented time, and live broadcast viewers are more inclined to “watch” rather than “interact”.
3.The pain period of technology iteration: The newly launched barrage distribution system needs time to optimize, especially during peak hours, messages are prone to pile up.
6. User solutions
1. Check whether the client is the latest version (currently the latest version v7.3.2)
2. Try switching the barrage display mode (default/lite/advanced)
3. Feedback the specific room number and problem description through the customer service channel
Summary: The reduction of Douyu barrages is the result of technological upgrades, changes in user behavior and regulatory policies. Users are advised to pay attention to the official announcement. This problem is expected to be significantly improved in the system update in mid-July.
check the details
check the details
en
