How much does a pound of Zhoushan hairtail cost? The latest price and market trend analysis in 2024
Recently, Zhoushan hairtail, as a representative product of East China Sea seafood, has attracted much attention from consumers because of its fresh and tender meat and rich nutrition. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the price trend, market supply and demand and purchasing suggestions of Zhoushan Hairtail.
1. Current market price of hairtail in Zhoushan (2024 data)

| Specifications | Wholesale price (yuan/jin) | Retail price (yuan/jin) | Main sales channels |
|---|---|---|---|
| 200-300g/bar | 18-22 | 25-35 | Farmers’ market, community group buying |
| 300-500g/bar | 25-30 | 35-45 | Supermarkets, fresh food e-commerce |
| More than 500g/bar | 32-40 | 45-60 | High-end supermarkets and seafood specialty stores |
2. Core factors affecting prices
1.seasonal supply changes: It is currently the peak fishing season after the end of the fishing moratorium in the East China Sea. The increase in production has caused the price to drop by about 15% from the previous month.
2.Logistics cost fluctuations: Affected by the recent adjustment in oil prices, cold chain transportation costs have increased by 0.3-0.5 yuan per kilogram.
3.Market demand hot spots: The demand for gift-boxed hairtail fish surged before the Mid-Autumn Festival, and premium packaging products reached a premium of 20-30%.
| Time node | Price change range | main reason |
|---|---|---|
| August 25-30 | ↓5-8% | Fishing boats return to port together |
| September 1-5 | ↑12% | Pre-holiday stocking needs |
3. Top 5 hot topics on the Internet
1.#zhoushanfishingfestivallive#: Douyin-related topics were played more than 230 million times, driving hairtail sales to increase by 180% month-on-month.
2.#How to identify authentic Zhoushan hairtail#: Xiaohongshu’s identification tutorial received more than 500,000 likes, focusing on characteristics such as the integrity of silver scales and the transparency of eyeballs.
3.#prepared hairtail fish sales surge#: JD.com data shows that weekly sales of sweet and sour hairtail fish semi-finished products reached 86,000 units.
4.#frozen vs chilled hairtail#: The topic on Weibo has been read 120 million times. Experts recommend choosing -18°C quick-frozen products for home storage.
5.#zhoushanhairtail export order#: Purchase volume in the Japanese and Korean markets increased by 40% year-on-year, with specifications above 500 grams being the most popular.
4. Purchasing Suggestions and Price Trap Prevention
1.Identify geographical indications: Authentic Zhoushan hairtail has the "Zhoushan Seafood" trademark certification, and the fishing information can be traced through the QR code.
2.Be wary of low price traps: The so-called "Zhoushan hairtail" priced below RMB 18 per catty is mostly farmed in other places, with obvious differences in meat quality and flavor.
3.Storage method selection:
| Save method | shelf life | Recommended use |
|---|---|---|
| Chilled (0-4℃) | 2-3 days | Instant cooking |
| Freeze (-18℃) | 6 months | long term storage |
5. Future Price Forecast
According to predictions from the Zhoushan Fisheries Association, as the National Day consumption peak season approaches, the price of hairtail may rise by 10-15% in late September. It is recommended that consumers take advantage of the current low prices to stock up and choose vacuum-packed frozen products to preserve them longer.
To sum up, the current market price of hairtail in Zhoushan is at a relatively low level in the year, which is a good time to taste the fresh produce from the East China Sea. Consumers need to pay attention to specifications, freshness and channel reliability when purchasing, so as to avoid being greedy for cheap and affecting the eating experience.
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