What to wear in Thailand in summer? 10 days of hot topics and outfit guide
As summer tourism increases, Thailand has become a popular destination. According to the search data of the entire Internet in the past 10 days, Thailand travel wear, heatstroke prevention tips and local cultural taboos are the topics that tourists are most concerned about. This article will combine hot topics to provide you with a practical guide to Thailand’s summer outfits.
1. Top 5 hot topics on the Internet (last 10 days)

| Ranking | Topic keywords | Search volume share |
|---|---|---|
| 1 | Thailand summer sun protection | 32% |
| 2 | What to wear in Thai temples | 25% |
| 3 | Recommended island vacation dresses | 18% |
| 4 | Breathable quick-drying men's clothing | 15% |
| 5 | Essential items for rainy season in Thailand | 10% |
2. Core principles of summer dressing in Thailand
1.Breathable and lightweight:The average summer temperature in Thailand is 35°C. It is recommended to choose cotton, linen, silk or quick-drying fabrics.
2.Sun protection is a priority:The UV index often reaches 10+, so you need to wear a wide-brimmed hat, UV sun protection clothing and sunglasses.
3.Respect culture:You must cover your shoulders and knees when entering the temple, and avoid wearing sleeveless or shorts.
3. Scenario-based outfit recommendations
| scene | Women's clothing | Men's outfit |
|---|---|---|
| city tour | Over-the-knee dress + sun protection cardigan | Linen shirt + quick-drying shorts |
| beach vacation | Strappy swimsuit + cover-up + straw bag | Quick-drying vest + beach shorts |
| temple visit | Long-sleeved top + long skirt/trousers | POLO shirt + knee-length shorts |
4. List of popular items
According to e-commerce platform sales data, the search volume of the following items has skyrocketed recently:
| Category | Popular styles | price range |
|---|---|---|
| sun protective clothing | UPF50+ foldable model | 80-200 yuan |
| sandals | Anti-slip clogs | 50-150 yuan |
| sun hat | Foldable empty top hat | 30-80 yuan |
5. Things to note
1. During the rainy season in Thailand (June-October), it is recommended to carry a light raincoat with you and avoid heavy umbrellas.
2. When shopping at the night market, you can choose local batik clothing (price about 100-300 baht).
3. Popular tourist cities such as Bangkok and Phuket have strict air-conditioning temperatures in shopping malls (about 22°C), so it is recommended to bring a light jacket.
By analyzing recent hot data, we found that“Functionality” and “Cultural Suitability”Two keys to summer dressing in Thailand. Reasonable matching can not only cope with hot weather, but also avoid cultural conflicts, making the journey more comfortable and enjoyable.
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